<p>In the 1990s, cK was looking to diversify its fashion offerings. But they needed a partner with watch-making know-how and reputation to go with, and the Swiss specialist watch and jewelry maker, Swatch Group, just happened to offer both. So they ventured into fashion watches under license from the Swiss watchmaker.<br>Calvin Klein and Swatch Group joined forces in 1997 to create the iconic cK timepieces. Characterized by fluid lines and asymmetry, the cK watch brand captured the hearts of laid-back fans and fashionistas alike. Its fashion-forward appeal, coupled with a sense of youthfulness and timelessness, makes for the perfect lifestyle timepiece.<br>In 2014 cK was rebranded. It changed from cK watches to Calvin Klein watches. Subsequently, all new models would bear the ‘Calvin Klein’ logo instead of the ‘cK’ logo on the dial.</p>

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