Axis Y has rocketed to great popularity in K-Beauty! Why? Is it due to their famous, skin-loving formulas? Their sensitive, plant-derived ingredients? Their sustainable practice, packaging and charity? We dive into all of it in the history of Axis Y.

History of Axis-Y | The Top K-Beauty Acne Skincare Brand 

Curious about a retinal product that has a low irritative index, but deeply penetrates to help smooth fine lines and wrinkles? Let's talk about the new Celimax Vita-A Retinal Shot Tightening Booster and how it might be your ticket to smoother, brighter skin.

Deep Dive: Celimax Vita-A Retinal Shot Tightening Booster - Turning Back Time with Deep Retinal Action 

Anua’s sensitive skincare promises another award-winning product with their TXA Niacinamide serum. Does it match the hype and work in real time?

Deep Dive Review: Anua Niacinamide 10% + TXA 4% Serum – What is inside the bottle? Can it Heal Your Skin and Bring Out Your Glow? 

If you follow Korean beauty trends, you’ve likely heard of Medicube’s Age-R Booster Pro. This breakthrough device stimulates facial muscles, opens pores, boosts product absorption by 490%, and promises visible lift and elasticity. But how exactly does it work — and is it right for you? Let’s break it down.

The Medicube Age-R Booster Pro - Is It The Secret to Glass Skin and Revolutionizing Your Look?

Snail Mucin, Sounds icky? But, believe me, it is the most popular ingredient in Korean beauty. It is deeply hydrating, heals skin, reduces fine lines and does it all without clogging pores and triggering acne.

Interested?
The beauty industry is always coming up with new sources to extract ingredients for skincare, but this one is hardly new. It was used in ancient Greek, recognised as a novel way to heal skin and treat inflammation.

The Guide to Snail Mucin: South Korea's Most Famous Skincare Ingredient

Everyone talks about the 'niacinamide glow' - but what is everyone putting on their skin. Is niacinamide beneficial and is it something for you? 

Read on the find out!

What is Niacinamide | The Ultimate Guide to Glowy Skin and Balancing Your Skin

If you are looking to buy TXA/Niacinamide serum for your skin tone and glow - there's only one brand to buy from... wait, there's two! And they're almost identical? What should you buy? Let's dive in and find out who is the king and who is just second best.

Battle of the Niacinamide – Anua vs Medicube – Which is the Best TXA/Niacinamide Combo? 

Haruharu Wonder specializes in gentle, nourishing skincare. Most famous for their fermented, black rice line – they create products that hydrate, soothe and refresh the skin barrier. They’ve dropped in with their brand new Rose PDRN serum, which is unlike anything they’ve produced before. Is it worth the hype? Let’s dive into the brand new PDRN Soothing Serum.

Haruharu Wonder Rose PDRN Soothing Serum Review | Azelaic Acid for Radiance 

Mixsoon produces gentle, nourishing formulas that help improve natural skin textures. Dr Melaxin’s Black Rice Peeling Shot has been legendary in K-Beauty spaces, but it’s just not as widely available (mostly due to supply being outstripped by demand). So, is this a good alternative? Mixsoon is offering something similar to Dr Melaxin, but how does it compare? Let’s put it to the test and see if this Black Rice Peel shot meets expectations!

Mixsoon Black Rice Peeling Shot Review | Compared to Dr Melaxin? 

They’ve created some of Korean beauty’s most iconic products, but where did Some By Mi start? How do they design their products and why did they start their journey into creating vast skincare lines for different skin types? From their viral 30 Day Miracle line to their brand new products, we explore the “something of a miracle” brand of Some By Mi.

Some By Mi | A History of Beauty

Cosrx launched their successful haircare line in June 2025, officially throwing their hat into the ring of nourishing and protecting hair (as well as skin). Their shampoo and conditioning treatment have shown fabulous results and are the most bought products from the line, but what about the serum? Is it really worth buying? What’s the benefits? We put it to the test to see if it’s worth adding to your cart.

Cosrx Peptide-132 Ultra Perfect Hair Bonding Oil Serum Review | Is It Worth It? 

Some By Mi is one of the most famous K-Beauty brands, for their gentle formulations for oily skin and acne. They specialized with their 30 Day skincare, brightened with their Yuja line and revolutionized haircare with their rosemary-infused hair kits. But, their most famous skincare has always been their retinol eye-cream. Well, Some by Mi is back in the game with a duo new to their Retinol line. We test out the Bubble toner craze to see, is it worth it?

Some By Mi Retinol Bakuchiol Bubble Toner Review | Retinol for Oily Skin 

Looking for the perfect gifts for those who are fashion forward or need a little self-care this Christmas? We've looked through the best deals in K-Beauty and delivered our favourites so you can breeze through the gifting part and get back to enjoying time with family.

Top 20 K-Beauty Products for Christmas Gifts | The Gift of Glowing Skin (K-Beauty) 

Purito Seoul specializes in gentle skincare, with all-natural and refreshing ingredients. Is bamboo the secret to refreshed, healed skin? Is it acne safe? We put it to the test so you can know; is this for you?

Purito Seoul Mighty Bamboo Panthenol Cream Review | Perfect Acne Moisturizer

Numbuzin has been exploring fine line care with their new NAD+ skincare line. Exploring exciting new dermatological sciences, it promises visible and immediate changes to your skin. Their under-eye patches (designed to be Instagrammable and fun) are the most expensive in the Korean market. Are they worth it? We test them out in our honest review!

Testing The Most $$ K-Beauty Eye Patches | Numbuzin No.9 NAD+ Under Eye Patch Review 

Anua is the 2nd highest ranked K-Beauty brand in 2025. How did they get here? Who is Anua? How did a curated, sensitive skincare brand become so big so fast? We delve into the gritty that made Anua one of the industry leaders of Korean skincare.

The History of Anua | Purposeful Skincare for Sensitive Skin 

Famous for their viral mochi cleanser, Arencia has continued to release fresh and botanically-based products for a variety of skin types. Rich in collagen, red fruit extracts and in a lightweight jelly formula – it seems good enough to eat! But what skin type is it really for and where are the benefits? Let’s dive into both the different Arencia Red Smoothie Serums to see – who is it for?

Thick Or Thin | Arencia Red Smoothie Serum Review (Which to Choose?) 

Struggling with dry or dehydrated skin? How about combating it with PDRN, collagen and botanical extracts distilled into a light, cooling jelly mask that seals in moisture overnight? That’s what Abib brings in their nourishing Overnight Jelly Mask for deep hydration and skin barrier care, with their sensitive and gentle formulaic touch.

Most Radiant Barrier Cream | Abib PDRN Collagen Overnight Mask (Jelly) Review 

Not sure where to start your sensitive skincare routine? We have your back. Check out our top pics for gentle, nourishing and soothing skincare products that will get your glow back and vanish redness in the long run.

Top 10 Korean Beauty Products for Sensitive Skincare | Best of K-Beauty

A fan of the Cosrx 96 snail mucin? Time to pump those numbers with 97% snail mucin, blended with brightening rice extract. The result? Ultimate glassy skin in days with perfect pore care, reduced acne and improved skin health. It’s absolutely glowing and free of irritating agents, making it safe for all skin types. What more can you want? Let’s find out with the KSECRET Essence of Snail Mucin honest review.

Better Than COSRX? | KSECRET Seoul 1988 Essence Snail Mucin 97% + Rice 

As we age, naturally lines accumulate around our eyes. It can be exacerbated by dehydration or dry skin, but can make us self-conscious. Popularity for stronger and more dramatic eye creams are growing in the cosmetic space, as people are pushing more and more for genuine results they can rely on. So, according to science and users – what is the best eye cream in K-Beauty? Let’s dive into it!

Top 8 Eye Creams to Lift & Infuse Radiance | Best in K-Beauty 

Charcoal clay masks are fun, but they can be extremely drying (and sometimes irritating). But, I've not seen a clay mask infused with berry extracts, three different types of clay and hydrating seed extracts. Will it make all the difference? Let's see if it's an unrivaled addition to bath time.

G9 Skin Color Clay Carbonated Bubble Mask | Charcoal That’s Gentle? 

It’s a very common skincare concern; dark spots, patches and points that often come from sun exposure or inflammation. Luckily for dark spots, 2025 has been the year of brightening agents and restoring radiance. A variety of big brands have released nourishing skincare lines for dark spots, with refreshing botanical extracts to help lift skin tone and infuse glow. Curious? Let’s dive into the best of K-Beauty for dark spots!

Top Korean Skincare for Pigmentation | Best & Brightest 

Cos De Baha's clearing serum has a variety of reviews; ranging from positive to irritated. Is it worth it? Read our honest review of whether this serum might save your skin or burn the hell out of it.

Cos De Baha Clearing Serum Honest Review | Retinol and BHA together?

Summer is coming and it's time to get sun-ready. Buy good hats, wear long sleeves and always wear a certified Cancer Council approved sunscreen. But if you are in need of an added, on-the-go SPF boost, that also helps blur pores for an airy finish... you need the new Oil Control Sun stick by Celimax.

Matte + Soft Finish | Celimax Oil Control Mattifying Sun Stick Review 

Looking for gentle, nourishing skincare? K-Beauty's best kept secret is the power of Mary&May and their clean, simple and effective formulas. With minimalist formulas, no hidden additives and skincare that is ideal for mature, nourishing routines – Mary&May has had a long journey of creating products. Curious about their origins and best products? Read more!

Mary&May | Less is More - The Secret to Clean Beauty 

Acne is a constant struggle. As we invent more and more synthetic compounds (and are exposed to them all the time), it's more common that our skin will react and lead to outbreaks, spots and broken skin. This is where people have turned to Korean beauty, a highly nature-based cosmetic range, to help solve their problems. Follow our pro-tips for the best acne care and find our list for the top 10 products to help refresh your skin... for good.

Best K-Beauty Products for Acne | Top 10 Cosmetics 

Looking for dewy, radiant perfection in a lightweight gel cream? This one is highly promising. Petitfee delivers skincare that enhances natural beauty and intensifies your inner glow – and their famous Beautifying moisturizer delivers a smooth make-up finish and deep radiance. Does it work? What skin type is it best for? Let’s test it out!

Deep, Shining Radiance | Petitfee Beautifying Glow On Hydrator Review 

Oily skin = pores. It’s a fact of life that any oily-skin kid knows and finding good balance is an ever-present journey. These toning pads are the most popular in the K-Beauty market – with astringent botanical extracts that are designed and marketed to reduce pore size and combat shine. Is it true? Are these pads the secret to toning, refreshing balance?

Vanishing Pores for Smooth Skin | Medicube Zero Pore Pad 2.0 Review 

It happens to a lot of us as we get older, hair strands start to grow more fragile and thin. Although we can’t stop the natural aging of hair follicles, there are a few simple haircare steps and products we can use to maintain a natural, healthy shine. So, check out our steps to keeping your hair on and boosting its radiance for a good hair life.

How to Care for Thinning Hair | K-Beauty Hair Treatments

Looking for a jelly, bouncy ball that is filled with high-quality PDRN and balanced with fresh salmon roe extract? Balanced with brightening niacinamide – this is the most fun PDRN product we’ve seen on the market. Is it a good delivery for PDRN to your skin? And is it going to enhance your glow?

Glow Bright | Frankly PDRN Bounce Ball Serum Review 

As we get older, lots of us get more determined to care for our skin. To look our best, it’s important to find skincare products that nurture and rejuvenate our skin. So, when Skin1004 released a deep ampoule, enriched with healing centella, panthenol and hyaluronic acid – but with peptide-rich Matrixyl... we had to test it for ourselves.

Pure Lifting Power | Skin1004 Matrixyl 10 Boosting Shot Ampoule Review 

After Medicube ruled the game with their overnight collagen mask, it’s no surprise other brands are starting to tag themselves in. Abib has risen to the challenge, with their new wrapping mask, designed around their brightening glutathione skincare line. But it dictates that it can deliver the same hydration, in just 30 minutes. Is it possible?

Hydration and Dark Spots | Abib Dark Spot Collagen Wrapping Mask Review 

Struggling with acne? How about a high-powered cleansing foam enriched with Australian tea tree extract – perfectly designed to calm redness, reduce acne outbreaks and refresh skin? This is what Dr Jart promises with their refreshing Teatreement cleanser. Does it hold up to an acne outbreak? Let’s find out!

Clearing Acne in 2 Weeks | Dr Jart+ Teatreement Cleansing Foam Review 

Saving up for Black Friday? It’s the perfect time to grab up your K-Beauty favourites or even try something new. We’ve picked our favourites for the Black Friday sale – for the best value and the best products on Arktastic.

Top 25 Unmissable Black Friday Deals | Arktastic

Damaged skin? Irritation? Redness? Do you know what you need? It’s panthenol! It’s coming into all your soothing serums, moisturizers and sunscreens left and right – but what exactly is panthenol? Let’s dive into the science!